
Ugadi Foods - Logo Rationale
The Ugadi Foods logo combines a beautiful fabric of colors and cultural symbolism to honor the Telugu festival of Ugadi. A green parrot suggests wealth and prosperity, the festival’s defining characteristics, as it perches on a mango branch covered in fruit. The mango itself is a well-known representation of Ugadi. Beyond the parrot, a golden “kalasam,” a holy pot with a coconut on top, represents fortunate beginnings. The logo’s color scheme has deep symbolic meaning: blue represents prosperity, green represents fresh starts, and red represents celebration. The artistic Telugu script used to write “Ugadi” shows the cultural relationship.